Main Street & the Four Point Approach®

About NC Main Street Program

​​The North Carolina Main Street program works to enrich communities by developing economically flourishing downtowns.

NC Main Street Program Mission:
​The NC Main Street & Rural Planning Center works in regions, counties, cities, towns, downtown districts and in designated North Carolina Main Street communities, to inspire placemaking through building asset-based economic development strategies that achieve measurable results such as investment, business growth, and jobs.

MS America logo

NC Main Street is a Main Street America™ Coordinating Program. Main Street America™ has helped revitalize older and historic commercial districts for more than 35 years. Today it is a network of more than 1,600 neighborhoods and communities who share both a commitment to place and to building stronger communities through preservation-based economic development. The NC Main Street and Rural Planning Center is charged by the NC Department of Commerce to facilitate downtown economic development, using the Main Street America Four Point Approach. NC Main Street staff provide strategic downtown economic development planning, technical assistance, program guidance, education and training that achieves measurable results, including investment, business development, and job growth. In addition to helping communities implement the Main Street Four Point Approach, NC Main Street holds an annual three-day conference, open to anyone interested in downtown revitalization. The NC Main Street program assists selected communities across the state in restoring economic vitality to their historic downtown.

Main Street Four Point Approach

The Main Street Four Point Approach® is a unique preservation-based economic development tool that enables communities to revitalize downtown and neighborhood business districts by leveraging local assets from cultural, historic, and architectural resources to local enterprises and community pride.


Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district. By getting everyone working toward the same goal, the Kings Mountain Main Street Program can provide effective, ongoing management and advocacy for the downtown district. The Main Street Advisory Board oversees the Organization and success of the Main Street Program.


Promotion takes many forms, but its goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in the downtown. Advertising, retail promotions, special events, and marketing campaigns are all tools in the promotion committee's tool chest and help sell the image and promise of Downtown Kings Mountain to the community and the surrounding region. The Promotion Committee oversees the Promotion activities of the Main Street Program.


Design means getting downtown Kings Mountain into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors. It takes advantage of visual opportunities inherent in the downtown district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public space, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials. An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about Downtown Kings Mountain and what it has to offer.

Economic Restructuring

Economic restructuring strengthens the downtown's existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district that responds to the needs of today's customers. The Economic Vitality Committee oversees the Economic Development, Restructuring, and Revitalization efforts for the Main Street Program.